coffee buyers in Saudi Arabia. One dot each.

buy from a café every day or almost every day. In wave 1 it was .

have heard of Coffee Address. The other people have never heard the name.

Starbucks is known by .

call it their main café. Each column shows how far a person got, from first hearing the name to making it their main brand.

Bought it before: · past 3 months: · past month:

of last-month buyers make it their main brand, up from in wave 1. Once people buy, they stay.

people name Coffee Address as their main café, . That puts it level with Barn’s () and behind Dunkin’ ().

Main-brand share went from to . No other brand grew by a significant margin. Barn’s and Tim Hortons fell.

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image statements went up among people who know Coffee Address. It scores above Dunkin’ on and Barn’s on .

1/2 Million, the other big Saudi brand, still scores highest on . Coffee Address’s best score is “modern, ambitious Saudi brand” at , points above Starbucks.

of people who know Coffee Address knew it has premium Roastery branches. The rest had no idea.

say they would likely visit a Roastery or order its beans. Among those who had never heard of the Roastery, it’s .

ordered a matcha drink in the past 3 months. of them usually take it cold or iced.

say they order it more often than a year ago.

of people call Coffee Address their main café. The loyalty is already there. The next gain is in being known: people in this survey have never heard the name.

Every number in a table ↓