Coffee Address brand health tracker · wave 2
coffee buyers in Saudi Arabia. One bean each.
Every bean is a real person from the survey. Scroll, and they sort themselves by what they said.
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buy from a café every day or almost every day. In wave 1 it was .
have heard of Coffee Address. The other people have never heard the name.
Starbucks is known by .
call it their main café. The dripper shows how far each person got: never heard of it at the top, the who made it their main brand in the cup.
of last-month buyers make it their main brand, up from in wave 1. Once people buy, they stay.
people name Coffee Address as their main café, . That puts it level with Barn’s () and behind Dunkin’ ().
Main-brand share went from to . The ring shows the size of each cup in wave 1.
No other brand grew by a significant margin. Barn’s and Tim Hortons fell.
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image statements went up among people who know Coffee Address. It scores above Dunkin’ on and Barn’s on .
1/2 Million, the other big Saudi brand, still scores highest on . Coffee Address’s best score is “modern, ambitious Saudi brand” at , points above Starbucks.
Coffee Address its wave 1 1/2 Million Starbucks, Dunkin’, Barn’s
of people who know Coffee Address knew it has premium Roastery branches. The rest had no idea.
say they would likely visit a Roastery or order its beans. Among those who had never heard of the Roastery, it’s .
ordered a matcha drink in the past 3 months. of them usually take it cold or iced.
say they order it more often than a year ago.
of the people who have never heard of Coffee Address are men. of women know the brand, against of men.
of people call Coffee Address their main café. The loyalty is already there. The next gain is in being known: people in this survey have never heard the name.
The numbers
Everything the story shows, as tables. Bold marks a change between waves that is significant at 95%.
Brand funnel, % of café buyers
Image, % of people who know each brand
Who knows Coffee Address, wave 2
How this was made
- Source: the Coffee Address brand health tracker. Respondent-level answers, read from the tracker’s own data.
- Wave 1: café buyers. Wave 2: ( answered the brand questions). Each bean is one wave-2 respondent.
- Changes are called significant when a two-proportion z-test passes at 95%. Counts are unweighted.
- Image scores count only people who have heard of the brand, so a less-known brand isn’t penalised for being less known.
- Roastery questions went only to the people who know Coffee Address. Matcha questions were asked in wave 2 only.
- The gap between women and men in who has heard of Coffee Address passes the same test.
- The wave-1 rings on the cups are wave-1 shares scaled to the wave-2 sample, since the two waves interviewed different people.
- The earlier flat version of this page is at v1/.